Mozuma Blog

Beyond the Screen

Where games become universes. Insights on transmedia, collectibles, and building IP that lasts.

The Complete Guide to Transmedia for Video Games

Everything game studios need to know about transmedia storytelling—from definition to implementation. Learn how franchises like The Witcher and Halo built universes that transcend gaming.

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Latest Articles

Fundamentals 8 min

What is Transmedia Storytelling? A Complete Definition

Understanding the art of telling stories across multiple platforms—and why it matters for modern game development.

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Case Study 12 min

How The Witcher Built a Transmedia Empire

From Polish novels to global phenomenon: analyzing the transmedia strategy behind one of gaming's biggest success stories.

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Strategy 10 min

5 Ways Indie Game Studios Can Use Transmedia on a Budget

You don't need AAA budgets to expand your game's universe. Practical transmedia strategies for indie developers.

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Industry Report 9 min

Game Collectibles Market: 2026 Industry Overview

Market size, trends, and opportunities in the video game collectibles industry. Data-driven insights for studios.

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Business 11 min

Why Game Studios Need Transmedia in 2026

The business case for transmedia: player engagement, revenue diversification, and building lasting game franchises.

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Guide 25 min

The Complete Transmedia Guide

Our comprehensive guide covering everything from strategy to implementation for game studios.

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Ready to Expand Your Game's Universe?

Let's discuss how transmedia can transform your game into a lasting franchise.